Launch planning

Reducing Development Time with Stock Moulds

المحرر: Jacob

Coordinate artwork, components, testing, MOQ and production timing through a realistic perfume packaging launch plan.

Build the critical path backwards

Reducing Development Time with Stock Moulds is best approached as a measurable packaging decision, not a visual preference. Start from the required delivery date and include artwork approval, component production, decoration, assembly, inspection, packing and freight. Add decision time for sample corrections. A launch plan is credible only when long-lead moulds and custom caps are separated from stock components.

Control MOQ across every component

The bottle, pump, cap, collar, decoration and carton may each have a different minimum. Ask for the usable quantity after process loss and spare parts, not only the headline MOQ. Standardising colours or components across several fragrances can reduce leftover inventory.

Freeze a launch-ready specification

Before the purchase order, align the bill of materials, drawings, artwork, golden samples, quality plan, packing method and commercial terms. Assign one revision and require written confirmation of changes. This reduces the risk of an attractive sample turning into an inconsistent bulk shipment.